The 2017 Crappie Masters Tournament Trail gets underway today in Florida with ethanol joining Bass Pro Shops as a new co-title sponsor. The first of 19 tournaments is being held Jan. 27–28 at St. Johns River.
Renewable Fuels Association (RFA) Vice President of Industry Relations Robert White says the purpose of the sponsorship is an effort to educate boaters, conservation enthusiasts and consumers about ethanol’s benefits and its use in boats and other marine applications. The sponsorship, which was announced in October, includes print and TV advertising, as well as a presentation on an episode of Crappie Masters TV, a strong visual presence at the tournaments and through social media. Support for the sponsorship also comes from the National Corn Growers Association and a number of state corn grower groups.
Learn more about it in this interview: Interview with Robert White, RFA, on Crappie Masters Sponsorship